120-Day Action Plan
From standing assets to predictable activation.
A 120-day cadence the operating partner inherits and runs. Each phase has owners, deliverables, and the cash result it must produce. Treat this as the working operating contract — it is the basis of weekly partner reviews and the foundation of the operator scorecard.
Phase 1 · Days 1–15
Foundation
- Confirm active markets and contact owners across AZ and FL.
- Confirm published pricing and any market-specific exceptions.
- Confirm coverage maps and ready-for-activation address lists.
- Stand up CRM pipeline stages and required field set.
- Wire form routing from website to CRM and email/SMS notifications.
- Author the first compensation plan (rep, lead, manager, override).
- Author starter sales scripts (door, phone, text, referral).
- Build the daily operator dashboard.
- Build install calendar and handoff process with field ops.
- Define support escalation tiers and on-call rules.
- Identify first sales pod candidates from network and recruiting.
- Publish the operator scorecard template.
Cash result: visible activation lift on existing ready homes; clean operating baseline.
Phase 2 · Days 16–30
Recruiting & activation setup
- Hire / activate first 4–8 reps. Prioritize personality and recruiter referrals.
- Train on fiber pitch, plan comparison, objection handling, and compliance.
- Create resident education materials (one-pager, door hanger, install card).
- Assign routes and streets per pod.
- Build lead source tracking — every lead has a known origin.
- Establish daily standup cadence and weekly leadership rhythm.
- Create install QA checklist with photo proof requirements.
- Stand up a referral incentive that rep, customer, and finance can verify.
Cash result: first sustained week of structured field activity and predictable installs.
Phase 3 · Days 31–60
AZ + FL activation push
- Launch door, text, call, and community-event campaigns in both markets.
- Convert ready homes first; use them to set the cadence baseline.
- Track and codify objections weekly; iterate scripts.
- Optimize TV attach and Vacation Mode pitch by community.
- Build the referral engine and incentive ladder.
- Report weekly KPIs to infrastructure leadership.
- Improve install velocity through scheduling and dispatch tweaks.
- Stand up the customer satisfaction touchpoint at day 7 and day 30.
Cash result: rising MRR, measurable take rate, and a market reputation built on installs that work.
Phase 4 · Days 61–90
Replication
- Promote first pod lead from internal results.
- Recruit and activate a second sales pod.
- Build the community-owner outreach list and qualification rubric.
- Begin packaging proof: maps, install photos, take-rate stories.
- Run the property-owner pitch workflow with first three target communities.
- Standardize partner update format and weekly cadence.
- Refine compensation plan based on real production.
- Document community launch SOP from lessons learned.
Cash result: second pod productivity and a credible pipeline of next communities.
Phase 5 · Days 91–120
Scale system
- Lock the regional manager profile and start recruiting.
- Formalize the SOP library: launch, sales, install, billing, retention, expansion.
- Prepare SPV/JV templates with legal counsel.
- Publish the operator scorecard with verified data.
- Define investor / partner update format (monthly).
- Decide next-state launch order from the markets framework.
- Document the resident customer journey end-to-end.
- Run a 120-day retrospective with the operating partner and infrastructure leadership.
Cash result: the company can now describe itself as a repeatable platform, not a single-market operation.
This plan is the working operating contract, not a guarantee of outcomes. Activation rates depend on community density, install capacity, vendor performance, and field execution. Update cadence is monthly with weekly status visibility.
What success looks like at day 121
Activated subs added
+800–1,200
across AZ + FL
Pods running
2
replicable structure
Owner-targeted communities
3+
in active conversation
Operator scorecard
Published
monthly cadence
Range estimates. Actual outcomes depend on starting list quality, install capacity, and field discipline.