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Business model

Secure dense communities. Operate fiber. Convert residents.
Reinvest the cash.

The model in one sentence: secure dense residential communities, deploy or operate fiber, convert residents into recurring internet, TV, and seasonal revenue, then reinvest cashflow into capacity and additional markets. The economics below are illustrative starting points — every assumption is editable in the calculator and every number must be validated against actual costs, take rate, churn, and legal/accounting review.

Revenue stream 1

1 Gig Fiber Internet

$79 / month base in both Arizona and Florida. Symmetrical 1 Gig. No data caps. No throttling. Where applicable, premium / Ultra Optic Blast tiers introduce an upgrade path.

Revenue stream 2

BroadStreamTV add-on

$59–$79 / month TV add-on attached to fiber subscriptions. Increases household ARPU and retention without taking on linear-cable capex.

Revenue stream 3

Vacation Mode

$29 / month for snowbirds and seasonal residents. Keeps WiFi active and TV access alive while away. Critical for Tropical Haven and future winter-resident markets.

Revenue stream 4

Activation / install fees

Where structurally appropriate — for example Florida's 2026 Price Lock $199 one-time activation/install fee. Annual or prepay options available where approved.

Revenue stream 5

Property-owner partnerships

Manufactured-home parks, apartments, HOAs, and new developments enter through agreements with property owners and community managers.

Adjacent

Solar / utility lead engine

Honest "Solar Problems Solved" content monetizes search traffic, builds homeowner trust, and creates a cross-sell path back to fiber and energy services.

Cost categories

Where the dollars actually go

  • Backhaul / circuits — 10G transit and middle-mile commitments.
  • Headend electronics — XGS-PON OLTs, switching, redundancy.
  • Drops / ONT / router — endpoint hardware per home.
  • Install labor — internal crews and contracted partners.
  • Customer support — local-feel service that protects retention.
  • Payment processing — gateway, decline recovery, reconciliation.
  • Sales rep commissions — per-activation, residual style, and overrides.
  • Marketing — community events, referral spiffs, local creative.
  • Truck rolls — service visits, repair, repeat installs.
  • TV wholesale / login cost — per-subscriber TV add-on COGS.
  • Warranty / replacement reserve — ONT, router, and field gear.
Allocation framework

Recurring revenue waterfall

BucketSuggested range
Sales rep commissions6–14%
Sales leadership / overrides3–8%
Operating partner economics8–18%
Infrastructure / founder leadership8–18%
Install / support / RevOps6–12%
Infrastructure reserve4–10%
Company EBITDA / reinvestmentRemaining balance
Ranges are starting points. Final structure depends on market, SPV/JV design, partner arrangement, and applicable legal review.
Unit economics calculator

Adjust the model in real time.

Every input is editable. Outputs are illustrative — not a forecast, not a guarantee, and not financial advice.

Subscribers
Monthly Recurring Revenue
Annualized Recurring Revenue
6×–10× EBITDA Range
Modeled Monthly EBITDA
Estimated Gross Margin
CAC Payback (approx)
Monthly Churn $ Loss
Projections are illustrative, not guarantees. They must be validated by actual costs, contracted vendor terms, real take-rate measurements, churn data, and qualified legal/accounting review before being used in any external commitment.

Monthly Allocation Flow

Network / TV COGS / Fixed Circuit
Sales Rep Commissions
Sales Leadership Overrides
Ops / Support / RevOps
Infrastructure Reserve
Operating Partner
Infrastructure Leadership
Company EBITDA / Reinvestment

CAC modeled separately as upfront acquisition investment: . In practice CAC can be paid up-front, amortized, or partially blended into rep / leadership commissions depending on market and SPV structure.

Scale interpretation

1,000–3,000 subscribers

Local network with clear cashflow and repeatable sales cadence. Operating partner builds the engine. Property-owner pipeline begins.

5,000–10,000 subscribers

Regional ISP with trained managers, SOPs, multi-market rhythm, real lender/investor reporting, and visible enterprise value.

25,000+ subscribers

Multi-state infrastructure platform. Acquisition optionality. Institutional-grade reporting and capital structure.

Open the legacy financials control panel →
Monetization in time horizons

Cash today, durable enterprise tomorrow.

Immediate (0–90 days)
  • Activate ready homes.
  • Convert existing leads.
  • Door / text / call / event campaigns.
  • Install scheduling cadence.
  • TV attach.
  • Vacation Mode attach.
Near-term (90–180 days)
  • Additional communities.
  • Property owner agreements.
  • Market-level launch campaigns.
  • Sales pods.
  • Referral systems.
Medium-term (6–18 months)
  • SPVs by market.
  • Regional managers.
  • Community bundles.
  • Managed WiFi.
  • Smart-home support.
  • Solar / utility lead vertical.

Enterprise value drivers

  • Recurring revenue with low and measured churn.
  • Documented take rates by community.
  • Clean monthly reporting and operator scorecard.
  • Financeable infrastructure assets.
  • Repeatable market playbook.
  • Acquisition / roll-up potential as the platform matures.

Risk we manage explicitly

  • Take-rate variance per community.
  • Install bottlenecks at peak demand.
  • Churn from poor support or billing friction.
  • Vendor concentration on circuits and electronics.
  • Rep recruiting cost and quality.
  • Regulatory disclosure and broadband label compliance.
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